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Colors and Typography

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Our identity system only has four colors - Panther Black, West Red, True White, and West Grey. We chose to limit these colors to keep costs down and to make it easy to reproduce our identity in a variety of mediums. Below are our colors with a couple of different ways to describe the colors. Sometimes someone will ask you for a PMS or Pantone number, or someone else might ask you for the HEX values that are used on the web; this information is provided below.

Primary Supplemental

Panther Black

West Red

True White

West Grey

C=0
M=0
Y=0
K=100

C=14
M=100
Y=98
K=4

C=0
M=0
Y=0
K=0

C=65
M=58
Y=57
K=37

R=0
G=0
B=0

R=203
G=32
B=39

R=255
G=255
B=255

R=77
G=77
B=77

#000000

#F32837

#FFFFFF

#4D4D4D

PMS Hexachrome Black C

PMS Red 032 C

PMS 424 C

Typography

You usually don't think of type as a huge part of an identity system, but it is. The typeface (font) you use to produce newsletters, memos, notes to parents, etc., should all be the same. If you use our typeface consistently, soon you'll be able to recognize a document as "one of ours" without even reading it or seeing our logo.

Download these fonts here.

Academic Display Font Spirit Display Font

The primary display font used for headings, titles, and in our logo, is Trajan Pro Bold . It is to be used in All Caps as often as possible.

Type West Academic Display

The primary display font used for headings, titles, and in our logo, is Full Block . It is to be used in All Caps as often as possible.

Type West Spirit Display
Academic Headline Font Spirit Headline Font

The headline font used for the tagline in the primary logo, as well as select headings, is Trajan Pro Regular . Its use is very limited.

Type West Academic Headline

The headline font used for the tagline in the primary logo, as well as select headings, is Vegur Bold . Its use is very limited.

Type West Spirit Headline
Academic General Font Spirit General Font

The general font used for all bodies of text is Californian .

Type West Academic General

The general font used for all bodies of text is Vegur Light .

Type West Spirit General
Form Font

The form font used for general text ONLY on printed and/or PDF forms, for both academic and spirit applications, is Arial Narrow .

Type West Form

Download these fonts here.